1950s and 1960s
The 50s turns up as Ray Bans outlet had got popularity via American pop-culture endorsements for the first time. Kim Novak and Marilyn Monroe had worn Wayfarers in the open air as well as their films. For its first shown by these supers this style got widely recognition and gradually formed a trend of wearing sunglasses. Celebrities such as Roy Orbison, Bruce Dean, Bob Dylan, andMark F. Kennedy were seen in public and their representative works wearing Wayfarers.
1970s and 1980s
For some unknown reasons, there were few celebrity endorsements for Ray Ban store in the 1970s. to revise the lacking of promotion, in 1982, Ray-Ban signed a deal breaker which includes a Florida company for $50, 000 per year in order to design product showing in some movies as well as TV programs.
The mass media of the 1990s failed to call for numerous different celebrities wearing Ray-Ban sunglasses; even so, product place in films as well as TV system ongoing, such as the 1997 American movies Guys inside Black.
2000 — Present
Ray-Ban’s “Never Hide” advertising campaign firstly turned up in March 2007. The idea contains the Youtube series; consequently, turned out to be a movie advocating customers to be able to “Never pretend. Never be afraid. Never give up. Never Hide”. The advertising campaign also encourages persons to hold their particular world with reality and fear no outside comments or any others’ views The brief YouTube videos demonstrate singers as well as famous bands as Two Door Cinema Club and Slash of Guns N’ Roses wearing Ray-Ban at present. What’s more, showing at the stage with a pair of Ray-ban sunglasses store was regarded as a typical style at that time. No Ray-ban, no performance.
In 2007, Ray ban sunglasses outlet announced a new advertising campaign focus on making the brand additional stimulating as well as engaging, specifically for more youthful persons. “Never Hide” turned out to be the promotional topic; and it focused to be able to express the Ray-Ban ideology: “Sunglasses that will place a person on the heart with interest above styles, transcending time fixed as well as highly customizing anyone who would wear them”.
Last but not least, in 2008, Ray Ban outlet online offered Ray-Ban Remasters, a communication program that will combined Ray-Ban’s strong relationship using music, as well as its location like a world iconic brand. Ray-Ban Remasters was an alliance using ten singers who saved the music of these decisions from the ’50s as well as ’60s and remastered these songs specifically intended for Ray-Ban. These songs are now living in the series of three occasions in United States, China, as well as European.
Over the ’50s and ’60s the Ray-Ban Wayfarer sunglasses were the options with a variety of singers such as Bob Marley and Bob Dylan. Ray-Ban became popular after the release of the movie Top Gun. The movie generated a 40 percent increase in sales for the Ray-Ban Aviator brand. The ’80s garnered great attention to Ray-Ban through movies. John Belushi and Dan Akroyd wore them in The Blues Brothers. Bruce Willis used the all of them in his purpose as Jesse Addison on Moonlighting. Through 1982 via 1987 Ray-Ban inserted their particular sunglasses in over sixty movies as well as television shows, such as Quentin Tarantino films such as the 1992 criminal offense picture Reservoir Dogs. Tom Cruise in addition used the Ray-Ban Wayfarer in his series movies Mission Impossible.